Logistics
Macromex has an impressive, high-performance logistics infrastructure for temperature-controlled storage, preparation and distribution of products. This guarantees the preservation of the quality of the products throughout the distribution chain, until they reach the consumer. Also, our mission is to deliver on time to all our retail and horeca partners. For the Edenia warehouse, Macromex uses 20% green energy.
The main purpose of the logistics service specific to Macromex is the timely delivery of goods, respecting the proper management of the flow of goods, which constitutes the major system of ensuring customer service
The logistics infrastructure includes:
2 distribution centers (Corso Distribution Center in Chitila and Edenia Distribution Center in Câmpia Turzii), 9 cross-docking points (Arad, Baia Mare, Suceava, Brașov, Iași, Focșani, Slobozia, Ploiesti, Craiova), own car fleet with over 60 bitemp commercial vehicles with MMA 3.5t ÷ 9t, state-of-the-art technology for preparing orders and optimizing distribution processes, MHE Lithium-Ion, high-performance safety and prevention systems, high-performance professional protective equipment suitable for extreme temperatures.
Our logistics provides full service for a large number of temperature-controlled products for retail and catering partners.
Macromex distribution means more than 300,000 pallets annually with a rate of more than 25,000 deliveries per month in terms of processing orders of various types and sizes: from a few trucks/orders, up to a few kg/order; orders can be at the level of pallets, boxes or even units, and the operating time (order pickup - delivery) is 24-48 hours. Of course, the operation is done in accordance with the security and safety rules; ISO 22000 certification.
Distribution
Macromex currently owns 2 distribution centers (Corso Distribution Center in Chitila and Edenia Distribution Center in Câmpia Turzii) as well as 9 cross-docking points ((Arad, Baia Mare, Suceava, Brașov, Iasi, Focsani, Slobozia, Ploiesti, Craiova).
The Edenia Distribution Center warehouse in Câmpia Turzii is the first High-Bay type warehouse for frozen products in Romania and has a height (42 m), fully automated.
Edenia Distribution Center Warehouse
Storage capacity:
- 17,000 pallets for the frozen products area (-22°C), of which 15,560 pallets in the High-Bay
- 500 pallets in the chilled products area (2°C)
- 16 levels of storage in the High-Bay
- Operation with 3 automatic cranes and pallet transport systems (conveyors)
- Advanced warehouse management system
- It serves the northwest area of Romania and the main foreign markets in the region
- Strategic geographic positioning: average delivery time of 24 hours to neighboring countries
Picking technology:
- pick by voice, goods to man, man to goods
- Advanced warehouse management system
- Serves the north-west of Romania and the main foreign markets in the region
- Strategic geographical location: average delivery time of 24 hours to neighbouring countries
Corso Distribution Center Warehouse
Storage capacity:
- 10,000 locations for frozen products (-22°C)
- 2,500 locations for refrigerated products (2°C)
- Conventional warehouse, P+5, 16 m high
- Mobile equipment with Lithium-Ion technology
Picking technology:
- Pick by voice
- Advanced warehouse management system
- It serves the south-eastern area of Romania
Marketing
Each brand in the Macromex portfolio has been designed completely different from classic industry standards and models. Through the way we positioned our brands, created their image and planned their communication campaigns, we proved that originality can reach new levels and inspire consumers towards new experiences.
Macromex has succeeded in developing successful brands:
Edenia is the leader in the premium frozen food segment, with a wide range covering several categories such as vegetables, fruit, meat, fish, semi-prepared products and pizza.
Corso has become the No. 1 ice cream brand after just one year of launch.
La Strada is the premium ice cream brand that brought fashion to the industry, becoming the first "ready-to-wear" ice cream.
Macromex's marketing department also develops marketing campaigns for partner brands such as Philadephia, Haagen Dazs, Babybel, La Vache Qui Rit, Snickers, Mars, Bounty, Twix, Paula and others.
Sales
Macromex has national coverage and has 6 sales divisions: Retail, IKA, Ice, HORECA, Export. Online commerce is also integrated into the Macromex business through two online platforms dedicated to HORECA customers and grocery store owners.
Bocado.ro - is the Macromex initiative that comes towards the HoReCa specialists, helping them with professional solutions to ease their work, the time spent in the kitchen, and to really increase the quality of services.
Mercadi.ro - is the Macromex initiative that meets the needs of grocery store owners, supporting them with professional solutions that make their work easier, reduce the time spent on supplies, and really increase the quality of service.
Macromex Horeca
Our mission is to provide the consumer with a superior experience, providing them with innovative products of perfect quality. In everything we do we emphasize innovation, consistent quality and a healthy lifestyle.
Platform Macromex HORECA
The Macromex HORECA division comes with a new approach and a new strategy from the desire to bring inspiration, efficiency and profitability to every type of business.
Each type of location has its own opportunities and limitations. Thus, first of all, the best performing menus and solutions were identified according to each type of kitchen.
Also, the product portfolio has been and is being permanently increased according to the trends identified in the market. At the same time, the range of services that bring added value to each client was also expanded, including through the introduction of digital and advisory tools for business efficiency.
MACROMEX Horeca will offer customers quick solutions for newly emerging trends or for situations that will require immediate reactions.
