Launch of Food&Glory - a premium brand of chilled food that gives you a restaurant-like experience in your home.
La Strada is launching a range of frozen cakes under the umbrella:
- LA STRADA, CONTEMPORARY DESSERTS
Macromex becomes distributor for HAAGEN DAZS ice cream for the premium segment.
Macromex completes the construction of the second distribution center of frozen products in Romania, in Chitila: Corso Distribution Center.
Macromex becomes distributor for ALPRO, a plant-based ice cream.
Macromex becomes distributor for the BEL group, with the cheese brands LEERDAMER, LA VACHE QUI RIT, BABY BEL, KIRI.
Corso ice cream becomes the No. 1 brand on the Romanian ice cream market, following the integrated communication campaign "Of Corso", which had as ambassadors Corina & Connect-R. TV spot.
Completion of the most advanced logistics complex in Câmpia Turzii, with a storage capacity of over 17,000 pallets - The Edenia Distribution Center.
Launch of the CORSO ice cream brand, which is quickly becoming the coolest ice cream of the new generation. Corso sets new trends, always launching original flavours and the craziest and most delicious ice cream combinations.
Macromex takes over distribution of PHILADELPHIA cream cheese.
Macromex takes over the distribution of MARS ice cream - the world's most loved chocolate bars, offered as ice cream bars (Snickers, Mars, Bounty and Twix).
Launch of LA STRADA, CONTEMPORARY GELATO ice cream under a unique concept: fashion ice cream - the world's first ready-to-wear ice cream. With an impressive collection of flavours and authentic ingredients, La Strada fascinates by its diversity and inspiration.
EDENIA brand launch. It is Romania's first masterbrand of high quality frozen products covering several categories. Shortly after the launch, Edenia becomes the leader in the premium segment.
Launch of the AZURIS brand of frozen fish, with various assortments (fish fillets, fish trunks, whole fish) and excellent value for money.
Strategic partnership with DUJARDIN, whereby the most important brand in the Macromex portfolio becomes its own brand.
Official opening of the first ultra modern frozen bread factory in Romania - La Lorraine Romania, in Câmpia Turzii.
Macromex is a key partner in launching ALGIDA ice cream in Romania.
Macromex becomes the exclusive distributor for DR. OETKER in the pizza, fresh desserts and chilled soy products categories
Macromex begins distribution on the Romanian market for La Lorraine frozen bakery.
New Macromex multi-temperature distribution centre opens in Bucharest. It is the most modern in Romania, with pick by voice technology for the first time.
- Macromex becomes the undisputed leader of the frozen food market in Romania, a position maintained to this day.
Macromex becomes exclusive distributor for PRESIDENT - the world's best-known brand of French dairy products for the premium segment.
Macromex is founded in Bucharest, operating in the segment of temperature controlled products.