Macromex celebrates 30 years of excellence, evolution and performance in the food industry

Macromex celebrates 30 years of excellence, evolution and performance in the food industry: A retrospective of achievements and continued commitment to quality.

Macromex, the undisputed leader in the food industry in the frozen and refrigerated products segment in Romania, owner of the Edenia, La Strada, Corso, Food&Glory and Azuris brands, is celebrating 30 years of activity this year.


From the very first year since its establishment, Dan Minulescu, the founder of Macromex, has instilled in his employees the courage to say "yes" to any challenge. From the desire to constantly evolve, Dan Minulescu built his business based on professionalism, taking risks and forming a strong team. Over the three decades, Macromex had a constant evolution, becoming the leader of the frozen and refrigerated products market in Romania, a position maintained even today, as well as one of the most important partners in the field of Retail and HoReCa.

„At Macromex we focus on Great People, Great Ambitions to have Great Brands. Performance is in our DNA. For 30 years we have evolved, built a strong team, had successful partnerships and completed extraordinary projects. Without the ambition and the help of the team we could not have reached where we are today. By taking risks and overcoming limit situations through courage, we have become the undisputed leaders in the frozen and refrigerated food industry in Romania.” declares Dan Minulescu, the founder of Macromex.

In recent years, Macromex has had a steady increase in turnover. In 2022, it finished the year with a turnover of 735 million lei, 16% higher than in 2021, and a net profit of 58.9 million lei, 64% higher than in 2021. Following the partial balance sheet in June 2023, the company registered an increase of 17%, with a value of 406 million lei, and the net turnover of its own brands (Edenia, La Strada, Corso, Food&Glory) had an evolution of 12%. There was also a 28% increase in taxes paid with a value of 36 million lei.

„With pride and gratitude, we mark 30 years of passion and dedication in what we do at Macromex. In this three-decade journey, we have always focused on quality, innovation and long-lasting relationships. With every product created and partnership developed, we have proven that our team spirit and desire to deliver the best has been the key to our success. We are committed to continuing to bring excellence to everything we do and to remain a trusted partner to our customers. We look to the future with confidence and with eager to continue to bring value and innovation to our industry. We thank everyone - employees, partners and customers - for their support and trust.” adds Albert Davidoglu, CEO of Macromex.

Macromex has been a strong player in the FMCG market since the beginning and with the passion to always be one step ahead of everyone else and set trends in the field, the company launched its own brands of premium frozen products, brought the ice cream industry to a higher level and offered its customers dishes like in top restaurants.


Macromex is a company with 100% Romanian capital, for 30 years the leader in the food industry, in the segment of frozen and refrigerated products. The experience in the field, the passion to always be one step ahead, the professionalism of the entire team, the quality of the products, the courage to take risks and the speed of reaction to market opportunities and changes have determined a constant and sustained evolution of the company.

Macromex's mission is to provide the consumer with a superior experience, providing them innovative high-quality products. In everything it does, it emphasizes innovation, consistent quality and a healthy lifestyle. This resulted in the development of successful brands on the Romanian market and beyond. The reputation and strength of these brands are clear proof that Macromex is today a benchmark in the industry.

Macromex has developed well-known brands on the Romanian market. Among them are the own brands: Masterbrand Edenia (leader in the frozen products segment, with a wide range covering several product categories), Corso (the ice cream brand of the young generation), La Strada (prêt-à-porter ice cream), Food&Glory (the latest brand in the Macromex portfolio), Azuris and Casa Gruia, as well as partner brands including: Philadelphia, Paula, Inedit, Akadia, Babybel, La Vache Qui Rit, Mars Ice Cream, Haagen Dazs and Farm Frites.