5 to go X Corso Collaboration
5 to go and Corso have prepared the coolest mix of the summer:
Salted Caramel Caffe Latte ice cream
Bucharest, April 29, 2024: 5 to go and Corso announce the start of a strategic partnership that materializes through the launch of the perfect seasonal mix, ready to delight consumers this summer. The coffee and salted caramel flavored ice cream brings together the identity, vision and creativity of the two 100% Romanian brands and offers an appetizing, intense and refreshing experience. Starting in May, 1 million Salted Caramel Caffe Latte ice creams will be available on the market, in 5 to go locations and in retail networks, for anyone who wants to enjoy a delicious dose of indulgence and energy in a cone.
The collaboration between 5 to go and Corso was inspired by consumers' iconic preference for ice cream and coffee, Salted Caramel Caffe Latte offering a cool mix of textures and irresistible flavors through the savory pairing of salted caramel and creamy coffee with a delicious milk taste. The new product brings together the top ingredients of the two big brands loved by Romanians, leaders in their own market segments, and has the potential to set new trends in this sector, having a unique taste in Romania. Salted Caramel Caffe Latte is aimed especially at young people, whom it aims to win over through taste, design, uniqueness and price, coordinates that will quickly turn this product into an extremely popular one, becoming their preferred choice.
"The new product in the portfolio is designed for success and we expect it to quickly enter the summer trends. The original combination of the two flavors is designed to make the Salted Caramel Caffe Latte ice cream different and as accessible as possible. Thanks to our partners at Corso, who gave us the opportunity to explore this new area and for the exemplary mobilization that allowed us to launch the product at an optimal time. Thus, from May, with the entry of the new product into our portfolio and the 5 to go menu, customers have more options, and when they cross the threshold of the cafes they can enjoy #nudoarCafea or snacks, but also a delicious coffee-flavored ice cream, the perfect summer dessert", said Radu Savopol, co-founder of 5 to go.
"To rely on brave ideas and novel combinations of ingredients to diversify the Corso taste palate is one of our basic desires, excellently realized through this mix not only between ice cream and coffee, but also between two brands defined by dedication and performance, thus being prerequisites for product competitiveness and success are met. We are happy to start this new partnership with 5 to go and we are convinced that it will join the list of our soulful and successful projects", added Albert Davidoglu, CEO of Macromex.
Corso is the leader in the ice cream brand market in Romania, and 5 to go, the most accessed franchise in the country and the brand with the largest absolute increase in the number of cafes in Europe, is in a continuous process of expansion. The two brands have contributed significantly in recent years to the evolution of the segments in which they operate, through consistency, added value and performance. The reputation of the 5 to go and Corso brands, the vision and commitment to consistently deliver superior consumer experiences guarantee a top product like the Salted Caramel Caffe Latte.
